DIY SEO Software Reviews
Is DIY SEO any good? When I got to look at DIY SEO my first thought was: good structure & layout, lets see what is under the hood. But then after opening up the hood I found a car with no engine. Maybe there are some small businesses out there who are content being obscure, or who only want to rank for their own business name plus maybe 1 or 2 longtail keywords. But for those businesses I suggest bypassing SEO and buying a few Google AdWords ads. Low traffic keywords are typically cheap to buy search ads on - because you only pay by the click. If few people are searching for something then there will be few clicks to buy. Not only are such markets small, but due to their small size they are also heavily fragmented, making the AdWords traffic even cheaper. If few people are searching for your brand then you can likely spend $25 a month on AdWords and ignore learning SEO.
With a paid search campaign, you can use Google AdWords to instantly buy search traffic and gain new customers. SEO is a drawn out strategy & typically requires a much deeper initial investment. There is little value in investing in SEO unless your goal is to dominate your market, and there is sufficient market scale to justify investing thousands of Dollars (and far more when you consider the value of your time). Directory will run you $299, and 2 links hardly makes for an effective SEO strategy - but they will set you back $600 a year. And you don't get those links any cheaper just because your business is small. Why Does DIY SEO Offer Such a Weak SEO Solution? When looking at DIY SEO it took me a while to think it through, because I kept thinking "something is missing." Why did they raise funding to build THAT? But then I thought it through.
The difference is not subtle. After all, Andy is the guy who had time to build out hundreds of thin affiliate sites, while being too lazy (and Top Source Media Minneapolis lacking the concern needed) to fix his SEO blog for months while it installed malware on anyone who visited his site. Could you imagine a reputable SEO site like Search Engine Land, SEO Book, SEOmoz, or Search Engine Journal delivering malware for months without any care or concern? SEO is both time consuming and expensive. Neither Andy or Top Source Media digital agency Patrick offer consulting services because they value their time too much to actually dig into client websites and provide useful, relevant, honest, and effective feedback. DIY SEO was designed as a high margin automated solution which is so automated that it wouldn't require much feedback or interaction with customers. For anyone looking to seriously compete on the web the DIY SEO tool/system is inadequate, and potentially even harmful. In SEO, a lot of the potential profit comes from knowing your market well, leveraging new technologies & distribution channels to gain market share, and putting a new spin on old marketing ideas.
Anywhere where critical thought & analysis can add value to your SEO strategy, you can count on none of it being done with DIY SEO, just some predetermined path which doesn't really account for everything that makes your business and your market unique. In an age where the algorithms keep advancing faster and subjective things like branding start playing a role in the search results, mechanical doesn't cut it. DIY SEO is too prescriptive and limited in nature, and it is a backward looking product. Google doesn't always respond to marketing efforts in a predictable way. Google's spam czar Matt Cutts never responded (of course), but Patrick ended up having to remove that redirect. And now that the redirect has been removed the original redirected site does not rank as well as it did in the past. So that was certainly a lose / lose scenario. He would have been better off donating that money to charity!